Researching end-markets, demand-supply dynamics, competitors, customers, supply-chains, technologies, social / innovation trends, and industry disruptions are our forte
Customer Needs Analysis
Generate ideas for product development or get dipstick feedback on your next innovation by talking to key customers/influencers in your market
Customer Segmentation and Buyer Personas
We use suitable qualitative and quantitative research techniques to develop actionable customer segments and buyer personas that can be leveraged for targeted marketing and sales programs
B2B Account Planning
We work with clients to help improve sales efficiencies and market share through research and analysis on customer segmentation, annual spending by key customers and share of wallet analysis
Sales Battle-Cards
Leverage our experience to develop battle-cards that can be an indispensable tool for your sales teams when pitching to large prospects or managing large global accounts
Customer Experience Studies
We work with clients to design and execute a one-time or ongoing customer satisfaction measurement framework that provides actionable insights on key improvement areas
Channel Planning & Effectiveness
Our expertise includes channel partner selection in new markets, benchmarking channel metrics and designing optimum distribution channels
