Odoo, Powerful Business Software

What is Odoo?

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Odoo is a fully integrated and customizable open source business management software. Odoo integrates CRM, sales, project management, manufacturing, inventory management, accounting, HR management, marketing activities, customer support tools and other business applications into a single software solution.

Odoo is a suite of open source business apps that meets the needs of companies of all sizes and budgets across all industries. Odoo has a business app for practically every business need.


The Odoo ERP is an all-in-one open source software that offers many features in the form of applications that can be activated based on business needs. It is the perfect business management software for small, medium and large companies in any industry.

This Open Source ERP adapts, customizes, and configures itself to meet 100% of a company’s needs. In addition to its great adaptability, It is easy to use and intuitive.

There are many positive points for this business management software which has the power to compete with big names in the world of ERP, CRM and business management software in general.

 5 Million Users Worldwide

 Over 27,000 Apps Available For Download on Odoo’s App Store

 1250 Partners Supporting Odoo Integrations

Odoo, a Flexible Software

Odoo is a suite of modular and flexible business management software. Its Open Source format allows it to be easily installed in all companies across different scales and industries. The modular design of the software allows companies to simply use the features they need at the time of integration and scale up at a later time. This Open Source software covers all the departments of a company, making it more than just an ERP.

Indeed this software allows companies to manage their sales department, marketing department, financial department, project management, HR department, production department, operations management, warehouse management, their website and e-commerce site. There are a lot of open source business apps available to optimize your business operations.

When it comes to software, companies can find everything they need with Odoo. And if the application they need does not already exist in the base software, companies can choose from any additional application they need from the Odoo apps store.

Still can’t find the right application? No worries! The Odoo software is open source making it easy to develop a custom application or module that can be fully integrated into the software. Just for your business.


Website Apps

Website applications allow you to manage your online presence. In addition to being integrated with the rest of the software, Odoo makes the creation and management of a website and/or eCommerce shop easy. You can also create a blog or forum to increase visitor engagement. Launch online chats to increase your companies responsiveness, or customize a form to let clients make appointments directly on the website. Possibilities are endless and creativity is encouraged.


Website Builder

The Odoo Website Builder makes creating websites easy. No code is required, intuitive drag and drop functionality lets you build multiple websites that can automatically be adjusted to your company's brand and style to drive more leads and sales. It comes built-in with SEO tools, visitor tracking and email marketing.

Website Forum

Website Forum gives you another way to drive more traffic as well as engage and communicate with your customer base. The forum features can be used as a tool to answer customer questions or address community needs before they become an issue. Website forum in Odoo is a great alternative to Stackoverflow or Quora.

Website Builder

Odoo's blog module can extend the reach of your website by catching visitors with attractive designs. Boost your marketing efforts with smart call-to-action templates and customizable buttons. Made with shareability and usage in mind, blog posts can be easily shared or quoted to popular social media platforms with a click of a button.


Sell tickets, manage and promote your company events. In its latest update you can host events directly within Odoo. Create virtual conference rooms, engage your attendees with quizzes, surveys, and magic buttons all while broadcasting your tracks live. Thanks to the modules' new "Registration Desk" mode you can run multiple ongoing events at once!


Drag and drop functionality allows you to quickly create and modify product pages and listings based on your needs. In addition, there are several marketing tools that allow vendors to cross-sell and upsell products to increase revenue. Integrated to payments and shipping, Odoo's eCommerce is easy to start using and implement for immediate online sales.

live chat

Live Chat gives your business the flexibility and power of communicating with website visitors in real-time. without the need for a special chat server. The live chatbox can be accessed from anywhere in the open source ERP software to let representatives across different departments research info and respond to customers simultaneously.


Make the most out of your web based lesson plan by making it engaging. Compatible with any device your course and all of its videos, documents and presentations can be watched anywhere for self-paced learning. eLearning has all the tools to help students learn more and interact with the course by leaving feedback on quizzes and reviews. Built-in metrics allow you to gauge student performance and progress all in one application.


Configure customized appointment forms to save more time and stay on track with your schedule. In Odoo appointment scheduling is synced to your mailbox so you get the latest updates on your calendar automatically. Customers can schedule appointments at their own convenience; even after hours. To make things better it's also easy to send email or text updates to customers so they don't forget their scheduled appointments.

Sales Apps

The sales apps are optimized for salesforce management. They make it easier for salespeople to generate more business and track customers. With integrated CRM, sales management, subscription management, and point of sale management, all interactions related to sales are controlled in a single tool.



Odoo offers a customer-centric CRM application that is connected to all company data and other Odoo applications. Within the CRM you can easily manage new lead opportunities, customer activities. You can also see sales forecasts as well as schedule sales activities all in one easy to use layout to boost the efficiency and performance of your sales department.


The sales app allows the creation of customizable invoices that are clean and concise to professionally showcase your products and services. Adjustable price list and pricing strategies help maximize your revenue. Automated operations, customer portals and eSign simplifies your workflow and your customers' experience.

Point of Sale

A dynamic, user-friendly and cross-device Point of Sale solution that synchronizes with Odoo's inventory management system. The smart interface contains everything your shop needs to sell products, keep track of customer rewards, print receipts, scan barcodes, loyalty cards and more. Odoo's POS stays connected even without an internet connection so you are ready to serve your customers at all times.


Subscription management automated! Odoo subscriptions lets you manage recurring billing and subscriptions the easy way. Customers can easily sign-up and manage their account and you can auto-populate invoices and keep track of long-term customers. Built-in analytics help you improve sales performance and forecast the future of your business.


The Odoo rental module is fully integrated with other Odoo Apps, including inventory management, purchase, quality and maintenance to provide a singular solution to manage the complete lifecycle of rental products. Scheduling your rentals is more efficient thanks to real-time overviews that let you stay on top of product availability.

Accounting Apps

This app allows you to manage the financial part of the company through the management of accounting, invoicing, and expenses. Everything is managed in the tool and connected with the other data used by the sales team.



The accounting module is made with time-saving tools that will revolutionize your business. Invoices are automatically created throughout your ERP system from sales and delivery orders to employee expenses and more. Get paid faster with eSign and payment reminders or easily create financial reports and statements. Save even more time with smart automated reconciliation.


Online expense management in Odoo cuts down the time it takes to manage employee expenses and reports. With a 95.88% recognition rate, receipts and vendor bills from supplies or travel expenses can quickly be uploaded into expense records for manager review and approval. Thanks to an integrated interface, expenses can be recorded by the appropriate department and sent to the accounting team for processing.


Odoo lets users quickly create and send professional invoices with minimal effort. Invoices are automatically billed based on sales orders, delivery orders, contracts, or time and material. Invoices can be sent by email as a PDF attachment or printed to be sent through mail automatically or with just a click of a button.

Operations Apps

Operations Apps allows companies to manage stocks, inventories, timesheets, projects. Odoo also includes a helpdesk application to manage customer requests.



Manage stocks across multiple warehouses with Odoo's double-entry inventory management system that allows you to track all the information of a product from the supplier to the customer. All on an intuitive, modern and mobile interface. The software allows you to manage basic operations such as delivery notes, inventory adjustments, inventory management receipts, packaging, scrap, inventory transfers and barcode scanning.


Improve your customer service with an awesome user interface that allows you to quickly track, prioritize and solve customer tickets. Boost your team's productivity with service license agreements, automated actions, as well as pre-written scripts and canned responses for live chat and emails. Self-service allows customers to be apart of the process with the ability to manage and close tickets.


Fast, intuitive and accessible from anywhere, just like you are. Timesheets in Odoo lets employees track their time and manage tasks on their own accord. For managers, you can track your team's progress at a moment's notice and readjust projects as needed. For added time savings, timesheets can be automatically transferred into invoices to bill your clients.


The foundation of a paperless company. Integrated into several Odoo apps, Odoo Documents is a document management system taken to a whole new level. Save time with a streamlined workflow built with validations and collaboration in mind. Document sharability allows documents to be shared among important project contributors and signed electronically.


Organize, schedule, plan and analyze your projects and progress on a modern interface. The software's project management module provides a neat and efficient overview of your projects so that your team can keep track of calendar deadlines and allocate resources accordingly. Graphs and charts help you analyze data from the various project levels in your organization.

Field Service

Odoo's Field Service Management software allows you to give your customers excellent services even off-premises. Intuitive and mobile, the module lets you schedule appointments, assign tasks, sell products, provide quotes, plan and track work from your connected device. Customers in the field can also sign reports electronically on the spot.


Purchase allows you to manage data suppliers and purchase orders to Improve your supply chain and inventory performance. Odoo's automation automatically manages your purchasing workflow with procurement rules based on stock levels, logistic rules, sales orders, forecast manufacturing orders and more. You can also arrange your purchasing workflow with purchasing data.

Manufacturing Apps

The Manufacturing Apps section allows you to manage MRP, PML, equipment and quality service



The Odoo ERP brings together automation, real-time communication and integrated apps to create a modern all-in-one manufacturing solution. Use make-to-order rules, minimum stock rules or the master production schedule to automate your manufacturing operations. All data is in your control to optimize inventory levels and avoid shortages.


PLM lets you manage the entire lifecycle of a product. PLM refers to everything; the design, engineering, manufacturing, sales and service of a product up until it reaches its final destination in the supply chain. Approvals and product checks can be effectively enacted and verified thanks to centralized documents over various engineering versions.

MRP Maintenance

Odoo MRP Maintenance is made to keep your line running and reduce downtime by measuring and keeping track of when your line equipment will need to be worked on or replaced. This module has a clear drag-and-drop kaban layout that makes it easy to use. Quickly create and track the progress of maintenance requests from any device.


Fully integrated with inventory management and manufacturing operations, quality control allows you to manage your floor's quality control plan with pre-defined checkpoints. Whether they are at inventory reception and final inspection or throughout the manufacturing process at specific workstations, Odoo makes it all very manageable

Human Resources Apps

The HR department will also be able to manage salaries, employees and recruitment in Odoo.



Employee management in Odoo brings together all the best features of a traditional human resource management system. It offers a broad organized view of important information regarding each department's employees. It also helps you improve your HR team's reactivity with alerts for leave requests, applications, appraisals, and more.


Odoo's Appraisal module enables managers to set up periodical employee evaluations to ensure the company is moving in the right direction. Evaluations can be created based on business metrics to gain the right insights and information. Schedules can be sent automatically at your defined interval and employee type.


Odoo simplifies the tiring hiring processes and makes it customizable to better fit your unique business process. Job postings can be created and published directly from the ERP. Candidates for your job listings can be filled and received within the documents module for sorting and review to track job offers.

Time Off

Manage employee leaves and vacations to and keep your company highly productive. This module lets managers approve or deny requests easily. It also creates reports that organize data for any particular request, or for the whole company to help plan for employees absences ahead of time


For companies with vehicles, Fleet makes it easy to manage them and their associated costs, insurances, assignments and contract agreements. Connected to other modules within the ERP you can also keep a close eye on needed vehicle services as well. No need for dedicated tracking software.


There are several advantages to internal recruitment, Odoo understands this and is set-up to boost employee referrals with an intuitive and fun recruitment program. Odoo has gamified the referral process to make it easier to send and keep track of employee referrals.

Communications Apps

Communications internally with employees, and externally with customers and prospects are facilitated. Documents (such as quotes) can be signed directly into the software through the online interface.



Enhance team communication with a powerful communication tool. Discuss enables Group and private chat channels that are accessible throughout all modules via popup window. No need for an external app. Keep track of all actions and chat settings within one window.


This application makes it easy to design and test your surveys to collect, share and analyze responses in realtime. Online surveys in Odoo have various uses including feedback forms, customer satisfaction surveys, employee evaluations, marketing campaigns and more!


Turn into a paperless company with eSign capabilities. Send, sign and approve documents online. Useful for HR, accounting and sales, eSignature helps cut cost, save time and reduce error. Documents in are encrypted from to end to ensure that only authorized people can access any particular document.

Marketing Apps

 Marketing apps also help to increase the performance of the marketing department. It is possible to set up a follow-up via marketing automation, send mass emails, manage events and surveys.


Marketing Automation

Marketing Automation allows you to automate your workflows and scale your business with well designed and targeted marketing campaigns. The drag and drop interface allows well-crafted emails to be made in minutes. You can also add multiple paths and alerts to perform specific tasks based on whether a customer has opened, clicked or replied to an email.


Welcome to SMS marketing with Odoo. Here you can schedule and configure text messages fast and easy that are sent directly to your designated customers. SMSs have a higher opening rate than traditional emails and are great for reminders and flash promotions. Odoo automatically handles the optimization and tracking of the SMSs so that you don’t have to.

Email Marketing

Create awesome campaign emails in just minutes with templates or by building your own from scratch. In email marketing you can segment your database to optimize both open and click rates. These important metrics (opened, clicked, replied and bounced) are accurately recorded and easily accessible to help improve the success of your email campaigns.


The social module brings together the best of social media account management, desktop push notifications and live chat. With Odoo you can plan, monitor, and analyze your social media accounts in one place. Push notification allows yout to reach your customer with time-sensitive messages. Further improve response rates with live chats accessible throughout Odoo.


About Odoo Partner | Estrategya

ESG is fast growing consulting firm in the middle east with dedicated hubs in MENA, GCC, UK, and India. We have a track record of excellence in strategy and management Consulting. We are a dynamic group of 74+ professionals led by 8 partners, most of whom have been with the firm since inception, making it one of the most fast-growing consulting practice in the middle east. We have offices in Libya, Egypt, Jordan, Riyadh, UK. Our experts have served vast number of prestigious clients regionally and globally

The company operates in 2 major areas. The first being the integration of business management software through the use of ERP, CRM, marketing automation and business intelligence software. The second area includes the development of tailor-made solutions and applications in addition to the implementation of e-commerce sites.

ESG partners with the software provider to offer its clients powerful market software solutions that are flexible, easy to deploy and simple to use. The software is then customized to meet the specific needs of each client. Thanks to over 200 clients, ranging from SMEs to major corporations across various industries, ESG has developed real-world expertise and a solid understanding of business issues over the years. Our goal: to develop added value! Our method: to put people at the heart of the project and to build a sustainable, trust-based relationship with its clients. ESG is a team of passionate professionals dedicated to servicing your information system!


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