From past

• Simple linear world
• Closed, expensive and less creative pressure or freedom
• Dependency on “hosts & gatekeepers”
• About ideas, invention and research by big companies creating most actual innovations (mainly due cost factors)
• Old models are already working “at their best level” and are difficult to significantly improve, so markets seek for “next level” solutions
• Minimal innovation impact achieved by outsider strategies and methods (customer development)
• Innovation requires for someone to take initiative with commitment to make it happen

Today and Future

• Non-linear, globally networked world
• Free & cheap technology, platforms, infra & go to market channels
• Innovation via startups fast, flexible, highly motivated, cost effective, supported by private and public parties
• Innovation process is more open and more exposed to true market validation
• Smart big companies are moving towards open innovation
• Working together and acquiring most potential startup and talent
• Startups are “outsourced innovation” for big companies, just like app developers are for software platforms (iOS, Android, etc.)
• Startups and innovative SME’s our biggest job creators